Case studies
When the packaging professionals at Procter and Gamble were looking to re-stage their iconic Old Spice brand body spray, they wanted to do so with a dramatic packaging innovation and they needed it done in an extremely short time period. They came to the company best equipped to handle the job - Precision!
Thanks to the investment in design and project management resources in the Center for Design Excellence, Precision was uniquely capable to execute a truly innovative design and secure the necessary tooling and assembly equipment and staffing in an extremely short time frame.
Working with Procter and Gamble's packaging professionals, the Precision CDE team developed a truly unique actuator system consisting of a custom, two-material, two-color, locking actuator in only 8 months!
The result has been a resounding success for Procter and Gamble, with sales significantly exceeding predictions and Precision easily handling the additional capacity requirements.
Contact us for your next product launch and let us impress you with our custom product development capability.
Download our ad for this product: Old spice ad
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